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Before we can discuss the convergence of different technology with the use of ecommerce, we need to fully understand what ecommerce means and how it works. Ecommerce is short for electronic commerce. It is the use of the internet to relay information, sell products, services, and transact payments from various commercial use. One can even use ecommerce as a means of communication between certain individuals or any other organization whether be it for business or other purpose. The internet is a powerful tool and it is rightfully good to harness it. Ecommerce has become a tool for business today. Even corporations are using ecommerce as a means of transactions. Ecommerce has portrayed a very important role in communicating and transacting different businesses around the world.To be on the competitive side of business, an establishment must adapt to the standards while evolving with the demands of technology. As of today, most of the transactions done by business establishments are done through the internet whether they know it or not; even banking is done through the internet. This is what we call ecommerce. Businesses are able to run on a daily basis even without closing. There is so much more to ecommerce than being a tool to do daily transactions like buying and selling products and services through the internet.Ecommerce offers a fair playground for all business establishments from different parts of the world. Whether you are a large corporation or a mid-sized business establishment or a housewife who just started her own small time online business, you have what it takes to compete. Simply put, ecommerce has paved the way for new age business. Still, there are factors that differentiate each and every business online.Here are the factors:1. The target customers.2. Products and services being offered.3. Traffic.4. Marketing campaign.These are just the factors that put a gap between each online business. Each has different customers that demand for different things. You also offer different products and services that cater to different customers or make it, to specific customers only. And since this is the internet, traffic is usually one of the factors that would bring in a lot of customers. The more traffic you have to your website that more prospects and customers you get. And traffic can only be attain through marketing campaign. If you have a good marketing strategy then, you are more likely to draw in more traffic to your website thus you have bigger sales than other online business establishments. Nonetheless, there are still solutions to these problems.Here are some of the solutions that ecommerce offer:1. Ecommerce software solution for your overall marketing campaign.2. Ecommerce web design to help you with your overall design of your website.3. Shopping Cart Software to give your customers the convenience of buying your online products.4. Ecommerce website development to fully enhance your website’s capabilities.Now that you have a clear understanding of how ecommerce works, do you agree that ecommerce is indeed the convergence of different technologies into one?

The purpose of advertising is to promote a product or service in order to increase sales and create a branding of the product so that a customer loyalty base will be established. Without effective and targeted advertising, a business cannot succeed. There are many types of advertising a business can utilize in effort to increase their sales.The following lists a number of types of advertising available to businesses:Television and RadioSince television was first introduced, businesses have had tremendous success using it as an advertising medium. This is due to the increase in consumers watching television. The cost of television depends on the time of day or night one advertises, the popularity of the television show (how many viewers,) and the length of the advertisement. Television advertising can reach millions of people. Radio advertising is a traditional advertising format that uses voice and jingles.PrintThis includes newspapers, magazines, fliers, brochures..etc. Placing advertisements in magazines and newspapers is an age old method of advertising. Newspapers and the magazines sell the advertising space. Prices depend on location, size, graphics, and color. Advertising success often depends on the number of subscribers. Print advertising allows a business to target a specific demographic. Fliers and brochures are a great way to advertise sales and launch special product promotion programs.Internet AdvertisingOnline advertising consists of small ads, banner ads, text ads, video ads, pay-per-click advertising, and reciprocal linking to other websites. The effectiveness of online advertising depends on exposure and how many people actually view the advertisement. Internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see it), and how many visits their business website receives from particular ads, making it simple to find out what kind of conversion rates the advertisers are obtaining. Online advertising does not have any time restraints and can be viewed day and night throughout the world. Businesses also have their own websites as an advertising tool. A well-designed and well-promoted website can provide a world of customers.Out-of-Home AdvertisingThis can include digital signage, billboards, kiosks, tradeshows, and out-of-home advertising. This is advertising that takes place outside of a customer’s home. This form of advertising has become very popular because it provides a new way to reach targeted customers. Billboards, kiosks, and tradeshows have been extremely successful advertising tools because you can take your product or service directly to the consumer. Digital signage is a newer method of advertising that is growing in popularity. Digital signage is where monitors/plasma TVs are placed in strategic locations and display advertisements directed at their targeted customer. Digital signage can deliver messages in the form of text and digital video. Advertisers have the ability to up date content from a remote location. You can find digital signage in such places as sports arenas, retail stores, department stores, malls, schools…etc.Regardless of the state of the economy, businesses have to keep advertising to stay successful. Because of the broad range of advertising methods now available, businesses now have the ability to reach their targeted customers at very affordable costs.

I have a friend. We met through a videogame years ago but never met in-person since he lived all the way in Michigan. And for as long as I can remember, he’s been serving in the military.
Recently, we caught up on each other’s lives and the topic of investments came up.

My friend has been taking the extra income he’s been making from his network marketing company and building his stock and real estate portfolio.

Personally, I had a pile of loose change lying around and have been using that money to build up my own stock portfolio, but I’ve also been looking for ways to get involved in real estate.

To which my friend introduced me to real estate crowdfunding and a few platforms for me to research and choose from.

After a few days of researching the platforms and the nature of real estate investing, I chose my platform and made my initial investment.

But as I was in the research process, I thought it’d be entertaining to read some of the reviews of the platform’s mobile app. And just as I expected, there were some pretty…

How should I say this nicely?

…Unintelligent reviews.

I’ll share one of my favorites:

“I invested a couple thousand over a year and a half ago and saw substantial growth in my investment. But more recently, I was hospitalized and wasn’t able to work. I requested to have my funds released (which takes about 30 days). On the release date i was told all payouts have been suspended, its now been three months later and i still haven’t received the money that i invested. You’re better off opening a stock account with Wealthfront or a high yield savings with a real bank if you are interested in short term investing. Run, don’t walk from these crooks.”

I don’t know about you, but it seems to me that this person doesn’t understand that real estate is for long term investing, and your money is highly illiquid since they’re tied up in actual properties.

So why am I bringing this up today? To make this point:

There are two types of customers.

There are the good ones who are pleasant to have around. And then there are the ones who will blame anyone or anything else but themselves when things go wrong on their end, like the delightful person above.

And I’m sure you’d rather not deal with the latter.

Okay, enough with the investment talk.

If you want to learn how to enhance your own customers’ experiences of working with you and keep the pleasant ones around, I suggest you pick up a copy of Vance Morris’ Tales From the Customer Service Crypt.

This short book contains over 40 different ways to improve your customer’s experience with your business.